This second video is almost a year old now, but still interesting and even more pertinent. Since Sony restricts its content from certain site – including WordPress – I can’t embed this video. (The book is available here, and read here for one marketer/blogger’s review.) What I found most interesting was a point made towards the end of the video: “We no longer search for the news, the news finds us… We will no longer search for products and services, they will find up via social media. Social media isn’t a fad, it’s a fundamental shift in the way we communicate.”
Journalism has historically been one-way communication. Talking back meant written and mailed letters to the editor, messages on answering machines or graffiti on news buildings. With online news came emails and comments on articles – a more direct and instant feedback loop.
Then we add the rise of “citizen journalists.” In journalism circles, we simultaneously hate them and love to use them. Conversation for another post. The point is that news consumers have much more control over how/where/when they find information.
Though it seems that social media will increasingly do the finding for us. Just another step in the rise of technology that will destroy the world. I’ve seen the movies.